If you can think, you can speak and you can write but your income has refused to go up then you need to pay rapt attention to this post.
Nothing can be more frustrating like knowing what to write that will change lives and businesses but no one cares to pay you a cent to have it. Even when you try to organize and publish them on authority platforms yet none desires to have it for a price at your own cost.
The error I wish should be corrected which I found since the last 4 years I resigned my job to focus on the business of writing is, “Creative writers are not the ones that make more money writing online”. This goes to show that you may be a creative writer and still struggle to make enough money to foot certain bills at home.
I am not saying you shouldn’t be creative; after all, it’s necessary for writing contents that can feed the emotions of your audience but the truth is, there’s more to making money from your writing skill than just being a creative.
This is exactly where most writers who are finding it difficult to make consistent income writing are missing it.
If you know this one thing, you will continue to add extra digit to your income as if you are the only writer in the world. In fact, your clients and prospects will literarily feel stupid not to work with you.
So the big question is: What’s the number one reason writers find it difficult to make money?
Having gone through the storylines of some of the successful writers around the world through their websites, here is my opinion why most writers are not making money:
*** Inability to build their own PLATFORM ***
Good enough, I’m not just the only one saying. Seth Godin who has a similar opinion said, “What you need to do is to work hard day by day in building a group of people who trust you, and want to support you when it’s time. Start today to build the platform that you will be able to use three years from now.”
If you want to make MORE money writing, then you need to build your own PLATFORM. Don’t rent it; build it, grow it and monetize it.
There are so many ways a writer can earn extra dollar consistently but if you don’t have your own platform, you won’t be able to pull these things together.
If you are a writer who depends on freelance writing as your only stream of income, read this: There’s a limit to how much you can earn if you depend only on bidding sites to make money. Therefore, building your own platform is a MUST for you, if making money doing what you love excites you.
Benefits of Building Your Writer’s Platform
The first thing Bamidele Onibalusi told us when he announced, “Earn Your First $1,000 as a Freelance challenge” last year was to build our own blog (otherwise known as Writer’s Platform).
See eh, aside making more money, building your writer’s platform can be very helpful to you in so many ways.
# 1. Your clients look for you
Any writer who has taken time to build a formidable platform with great contents can attest to the fact that clients now look for them. It will now be less of trying to prospect, but more of attracting.
If an ideal client have read your blog before, it is easier to convincing them that you are the best person to outsource their content marketing. This is because they are already pre-informed of what your contents look like.
# 2. Freedom to call your price without feeling like one in a hot seat
Anyone that checks you out with the intention to hire your services already have it in mind to pay whatever your price is if you can convince them that you will deliver more value than what they are paying.
Unlike what happens in bidding sites, you are not in any bidding competition when the client is on your platform. You can drag them by the shoulder and talk them into emptying their pocket for a service other writers are bidding off their conscience for in another person’s platform.
This freedom is enough to make you more money if you harness it properly.
# 3. Other writers will use your platform for social proof
Newbie writers need evidence to show their prospects that their contents are not just accepted by their friends and family members alone but also by an authority in the field who’s resident in another city or continent.
They will need your platform tomorrow to grow if you can take the pain to sit down and work today.
#4. It becomes easier to market all your writing skills from one spot
There are so many ways to make money as a writer. What works for Mr A may not work for Mr B but the ultimate truth is, if you build a platform where ideal clients for all your diverse writing skills can congregate, you would have as well set up your multiple streams of income without spending extra cent.
Don’t take it personal if you have no money yet to build your own blog, I have good news for you – you can start somewhere, I mean from the scratch – that was exactly how I started mine. Using social media, you can connect with as many editors and bloggers as possible who will hire your services.
Now over to you, I want to know other things you think are hindering writers from making money. It may or may not be peculiar with being a Nigerian. Let’s go, what’s your thought?